You can’t fake a photo in 2026. Everyone uses stock photos; everyone generates Cremé dé lé slop.

I don’t care if you are offering a service, selling coaching, delivering a keynote, or whatever. If you have the overhead, you need to hire a photographer to capture your business's stories.

Because you need to show who you are, what you do, and why it matters. I cannot stress this enough: building a business means nothing if you cannot effectively show and present it to the right people.

I know this is going to be a difficult article. Many of you don’t have the means to acquire these assets (I get this more than you realize). Real, authentic photos are expensive, but I might have some shots you can get without spending any more.